The Museo Nazionale del Cinema presents MakingOf.it, the crowdfunding site.

The Museo Nazionale del Cinema in Torino presents MakingOf.it, the crowdfunding site designed to raise funds for projects which could not be activated without  direct donations by film buffs and experts. 

The objective of this programme is to encourage the public’s concrete participation in programmes for the conservation and development of the museum’s collections and activities. Connected to the museum’s official site, this permanent platform uses the net to raise funds for projects which will be posted as they are organized.

The museum’s first project is the restoration of Marco Ferreri’s film L’udienza, carried out in collaboration with the film archive, Cineteca di Bologna. It is part of a larger project to develop the Fondo Marco Ferreri, donated in 2007 to the museum by Jacqueline Ferreri which includes some of the director’s precious personal material: screen-tests, set photos and filming, documents and scripts, posters and promo materials.

The fundraiser is open for 60 days.

“We are appealing to the many film buffs – says Alberto Barbera, Director of the Museo Nazionale del Cinema -, the experts on the history of this great art that has marked the twentieth century and will continue to make us dream, even in the future, as well as the numerous private users of the web and companies that believe in the opportunity to invest in culture as a valuable resource. I thank all those who would like to help us keep the memory of cinema alive and make the museum an even more captivating and accessible place while maintaining the high quality of the festivals, exhibitions and events that will be organized with your participation.”

MakingOf.it is a rewards-based platform, where whoever decides to invest in a project receives benefits directly proportional to the amount donated. Packages, listed in increasing value, can be paid for by credit card, Paypal or bank transfer and all donations are tax deductible with the receipt.

Many important figures from the world of cinema have decided to contribute to the crowdfunding project for the restoration of this film by starring in short videos for the site MakingOf.it: Marco Bellocchio, Cristina Comencini, Valerio De Paolis, Felice Laudadio, Vincenzo Marra, Emanuela Martini, Giuliano Montaldo, Ettore Scola e Paolo Virzì. Coming soon, testimonials by Gianni Amelio, Alessandro Gassmann e Ricky Tognazzi.