Great results for the National Cinema Museum's first crowdfunding campaign. Deadline for donations extended to 25 July.

Over 41,000 euro donated in 60 days. This is the excellent result for the first crowdfunding project by the National Cinema Museum in Turin, aiming at restoring Marco Ferreri’s film L’udienza.

This goal was reached thanks to contributions from 125 donors, not only from Italy but also from abroad, who believe in the restoration of one of the great forgotten films in the history of cinema.

The film’s restoration can therefore begin thanks to this sum, and it will be presented at the upcoming Venice Film Festival in the Venezia Classici section.

Achieving of this result is important and donations keep arriving. The decision to extend the deadline for the collection of donations until 25 July has been taken for all those who still wish to contribute to this initiative, thus allowing us to get even closer to our target.

The success of this campaign featured social networks as its protagonists.

Over 1,050,000 people were reached through Facebook, in addition to 1,147,000 contacts through Twitter.

The www.makingof.it website was visited by over 12,000 users, totalling 15,000 visits, and a person out of one hundred decided to contribute to the funds collection.

“This is a great result - declared Alberto Barbera, the Director of the National Cinema Museum – and donations keep coming in. This is why we decided to extend the deadline for another couple of weeks, in order to allow everyone to make their contribution.”

MakingOf.it is the crowdfunding website destined for collecting funds for projects that could not be carried out without a direct contribution on the part of aficionados and cinephiles, thus favouring the public’s concrete participation in initiatives for preserving and enhancing the museum’s collections and its activities. It features a rewards-based platform, where those who decide to invest in a project receive benefits that are in direct proportion to the amount donated. It is divided into packages with increasing values; it is possible to pay by credit card, Paypal or bank transfer and all donations are tax deductible by keeping the payment receipt. All donors, even if only with one euro, are thanked both on the website and on our social networks.